CRM is an acronym for Contact or Contact Relationship Management. Now that might sound very fancy but what it actually is, is a system that allows you to track all potential leads, deadlines meetings, correspondence and activities with your customers, suppliers and other important contacts as well as track potential new leads. It also records history against the various contacts, so you have a good idea of who, what and when correspondence was initiated with the contact. CRM will stop your sleepless nights.
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